If you work with ad networks or programmatic advertising, IAB TCF 2.2 is practically a must. Many demand-side platforms require a valid TC string.

What is the TC string?

The TC string is an encoded character string that contains the user consent status for all purposes and vendors. It is automatically generated and passed to all involved parties.

Is TCF compatible with Google Consent Mode?

Yes. Consenta supports both IAB TCF 2.2 and Google Consent Mode v2 simultaneously.

IAB TCF 2.2 | Consenta Cookie Consent

IAB TCF 2.2 — WordPress Cookie Consent

IAB TCF 2.2 support with full __tcfapi() implementation, TC string encoding and vendor management. Compatible with the Global Vendor List.

14-day money-back · Cancel anytime · GDPR-compliant · Local in WordPress

Consenta WordPress Cookie Consent Dashboard

Cookie Settings

We use cookies and similar technologies (e.g. pixels, tags, scripts) to provide you with the best possible experience on our website. Some are technically necessary for the operation of the site, while others help us improve the website, personalise content and display advertising.

When you use our website, personal data (e.g. IP address, device information, usage behaviour) may be collected, transferred to third parties and processed by them — including in countries outside the EU/EEA (e.g. the USA) where an equivalent level of data protection is not guaranteed (Art. 49(1)(a) GDPR). With your consent, you also expressly agree to this data transfer.

Some processing may take place on the basis of a legitimate interest (Art. 6(1)(f) GDPR). You can withdraw your consent at any time with effect for the future, or change your settings by reopening these cookie settings.

For further information, please see our privacy policy. Use of this website requires a minimum age of 16.

You may decline at any time, and doing so has no disadvantages for using the website (Art. 7(4) GDPR). Details of the individual cookies and technologies can be found in the categories below.

Essential (2)

consenta_auth consent.js

HMAC-SHA256-signed auth cookie for cryptographically secure server-side consent verification. HttpOnly and Secure — not readable by JavaScript, no XSS leak possible. Set after a successful consent log and read by API::has_consent() for PHP-side consent checks.

usprivacy consent.js

Stores the user's CCPA privacy status according to the IAB US Privacy Framework.

Analytics (14)

_ga Google Site Kit

Distinguishes unique users by assigning a randomly generated number as a client identifier for Google Analytics.

_ga_* Google Site Kit

Saves session status and is used to calculate visitor data for GA4 reports.

_gat Google Site Kit

Limits the request rate to Google Analytics to throttle data collection on high traffic websites.

_gat_* Google Site Kit

Used by Google Analytics to throttle request rate. Contains the tracker ID in the cookie name.

_gcl_au Google Site Kit

Used by Google AdSense to optimize advertising effectiveness on websites.

_gcl_aw Google Site Kit

Stores conversion information from Google Ads clicks to measure ad success.

_gid Google Site Kit

Distinguishes users and stores information about page visits for 24 hours.

//www.googletagmanager.com Google

Google Tag Manager to manage tracking tags and scripts

Google Analytics (inline) Google

google-analytics.com Google Site Kit

Google Analytics website analytics tracking service

googleapis.com Google Site Kit

Google APIs for various services such as maps, fonts and YouTube

googlesyndication.com Google Site Kit

Google AdSense ad network for ad delivery

googletagmanager.com Google Site Kit

Google Tag Manager to manage tracking tags and scripts

https://www.googletagmanager.com/gtag/js?id=GT-MJKTX6Z7 Google

Google Tag Manager to manage tracking tags and scripts

Marketing (3)

Facebook Pixel (inline) Meta

facebook.com Meta

Facebook social media integration and ad tracking platform

https://www.facebook.com/tr?id=630539621985955&ev=PageView&noscript=1 Meta

Facebook social media integration and ad tracking platform

IAB TCF 2.2 — WordPress Cookie Consent

What is IAB TCF?

IAB TCF 2.2 in Detail

__tcfapi() Implementation

TC-String Encoding

Purpose-Mapping

Vendor management

GVL integration

Activate IAB TCF

Enable TCF

Configure vendors

TC string is generated

Subscribe monthly or pay once.

Questions about IAB TCF

IAB TCF 2.2 — standards-compliant.