Borlabs Cookie is popular in Germany — but Consenta offers Google Consent Mode v2, IAB TCF 2.0, geolocation, A/B testing and consent logging starting at just 3 €/mo.
14-day money-back · Cancel anytime · GDPR-compliant · Local in WordPress
Borlabs Cookie is a German WordPress plugin by Benjamin Flavore that has been one of the most well-known cookie consent solutions in the German-speaking market for years. The plugin runs locally on your server, provides a solid cookie scanner and can be flexibly integrated via shortcodes. Borlabs Cookie rightly enjoys a strong reputation in the German WordPress community — it was one of the first plugins to take cookie consent in WordPress seriously.
However, Borlabs Cookie lacks several modern features that are indispensable for professional websites today: Google Consent Mode v2, IAB TCF 2.0, geolocation, A/B testing and audit-proof consent logging. Language support is also limited, and there is no centralized multi-site dashboard. If you need more than a basic cookie prompt, you will quickly hit the limits of Borlabs — and that is exactly where Consenta comes in.
| Feature | Consenta | Borlabs Cookie |
|---|---|---|
| Local in WordPress | ✓ | ✓ |
| Google Consent Mode v2 | ✓ | ✗ |
| IAB TCF 2.0 | ✓ | ✗ |
| 30+ Languages | ✓ | limited |
| Cookie Scanner | ✓ | ✓ |
| Consent Logging (GDPR proof) | ✓ | ✗ |
| Geolocation | ✓ | ✗ |
| A/B Testing | ✓ | ✗ |
| Per-Service Consent | ✓ | ✗ |
| Developer API & Shortcode | ✓ | ✓ |
| Multi-site dashboard | ✓ | ✗ |
| White-label mode | ✓ | ✗ |
| Price | from 3 €/mo | ~39–69 €/year (1 site) |
Consenta supports Google Consent Mode v2 natively — essential for Google Ads, Analytics and accurate conversion measurement. Borlabs Cookie does not offer this integration, which can lead to data loss in your campaigns.
For websites with advertising and programmatic advertising, IAB TCF 2.0 is mandatory. Consenta is a certified CMP — Borlabs Cookie does not support the standard, which can exclude you from ad networks.
Show the cookie banner only to visitors who legally need to see it. Users from regions without cookie laws see no banner — this significantly improves user experience and reduces bounce rates.
Test different banner designs, copy and layouts against each other and find out which variant achieves the highest opt-in rate. Borlabs Cookie has no built-in A/B testing feature.
Every consent is logged in an audit-proof manner and can be exported as evidence for data protection inquiries or audits. Borlabs Cookie stores consents only in the browser — without a server-side log.
Consenta starts at 3 €/mo with all Pro features included. Borlabs Cookie costs 39–69 €/year per site — with significantly fewer features and no multi-site dashboard.
The migration takes less than 10 minutes and requires no coding skills.
Download the Consenta plugin from the WordPress repository or install it via your dashboard. Activate the plugin and enter your license key. The automatic cookie scanner detects all services on your website and creates an initial configuration profile.
Customize the cookie banner to match your design — colors, copy, layout and position. Configure Google Consent Mode v2, enable IAB TCF 2.0 if needed, and set up geolocation rules. Use A/B testing to find the optimal variant.
Once Consenta is configured, deactivate and delete Borlabs Cookie. If you used Borlabs shortcodes, replace them with Consenta shortcodes. Your website now has modern consent management — GDPR-compliant, with consent logging and all Pro features.
Borlabs Cookie has earned its place in the history of WordPress cookie plugins — it was one of the first to take GDPR-compliant consent management seriously. But the requirements for modern websites have grown. Google requires a direct integration via Consent Mode v2 that Borlabs does not offer. Ad networks require IAB TCF 2.0, which is also missing. And without geolocation, you show every visitor worldwide a cookie banner — even those who do not need it at all.
Consenta was built from the ground up for these new requirements. It combines local data processing in WordPress with enterprise features like consent logging, A/B testing and a multi-site dashboard for agencies. Language support covers over 30 languages with automatic detection, so multilingual websites are covered without additional effort.
Then there is the price: Consenta offers all Pro features from 3 €/mo — including features that Borlabs Cookie does not have even in its most expensive 69 €/year tier. For agencies with multiple client websites the difference becomes even clearer, because Borlabs requires a separate license per site. With Consenta you manage all sites from a central dashboard, saving both time and money.
Compare Consenta with these other popular cookie plugins too.
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GCM v2 · IAB TCF 2.0 · Geolocation · A/B testing · Consent logging · From 3 €/mo
14-day money-back guarantee · Cancel anytime · Available in 30+ languages