Consenta — the complete Complianz alternative

Complianz is a cookie consent plugin by the Dutch company Really Simple Plugins. With over 1 million active installations, it is one of the most popular WordPress plugins for privacy and is especially widespread in the European market. The core of Complianz runs locally in WordPress — an approach that Consenta also follows and that is clearly more advantageous from a GDPR perspective than cloud-based solutions.

The free version is heavily limited, however: no cookie scanner, no Google Consent Mode, no geolocation and no consent logging. Anyone needing these features must upgrade to Complianz Premium (from ~49 €/year). But even Premium offers neither IAB TCF 2.0 nor A/B testing nor per-service consent — features that are increasingly becoming mandatory for publishers, e-commerce shops and ad networks.

The strengths of Complianz clearly lie in the legal area: a privacy wizard guides users through the creation of cookie policies and privacy statements. The privacy policy generator creates legally compliant documents. That is useful for beginners — but no substitute for modern consent management features like granular per-service consent or data-driven banner optimization.

The entire switch typically takes less than 10 minutes. The cookie scanner automatically detects all services that were previously configured in Complianz — including Google Analytics, Facebook Pixel, YouTube and more.

Tip: Both plugins can be installed in parallel briefly. Test Consenta at your own pace before deactivating Complianz.

Complianz has established itself as a solid privacy plugin for WordPress. The built-in wizard for privacy policies and legal documents is practical, especially for beginners. And the free version has made Complianz mainstream with over one million installations. But popularity alone does not mean a plugin meets all the requirements of modern websites.

That is exactly the problem: the free version primarily serves as an entry point to the premium subscription. Essential features like cookie scanner, Google Consent Mode, geolocation and consent logging are only included in the premium version. And even with Premium, central functions like IAB TCF 2.0, A/B testing and per-service consent are missing — features that are indispensable for modern consent management. For publishers and e-commerce operators relying on ad networks or programmatic advertising, this is a decisive disadvantage.

Consenta takes a different approach: all pro features are available from 3 €/mo — including IAB TCF 2.0, A/B testing, per-service consent, Google Consent Mode v2, geolocation, cookie scanner and consent logging. Add to that a multi-site dashboard for agencies and developers who want to manage multiple WordPress sites centrally. No feature gating, no hidden upgrades.

So anyone needing more than a basic plugin — and who cannot do without IAB TCF 2.0, data-driven banner optimization and granular user consent — will find Consenta to be the more complete and simultaneously more affordable solution. Migration takes just a few minutes and the cookie scanner detects all existing services automatically.